VISION: To Be China Oral Health Guard, To Establish A Century-Brand in China
MISSION: To Spread and Fulfill the Culture of China Oral Health
SPIRIT: Be Brave to Strive, Keep Going
CORE VALUES: Sincerity, Specialty, Innovation
STRATEGIC GOAL: To become the most competitive brand of oral care in China in the next 5 years
(Achieve product line extension in the field of oral care, the foreign trade, OEM, and own brands go hand in hand, the annual sales of products will reach 2 billion, complete the company's listing target)
ENTERPRISE AIM: Inherit oriental culture of tooth protection, and merge the world dental fashion.
SOCIAL RESPONSIBILITY: To be an excellent corporate citizen!
MANAGEMENT CONCEPT: To Gather People With Culture, To Manage Human Nature With System, To Achieve Success with Brand